ACCOR
Mobile App
2021
CV BUILDER
Launched in 2021, Figaro Emploi positions itself as a generalist job board. To better support users in their job search, the group aims to launch its own resume builder, enabling candidates to effortlessly create professional and appealing resumes tailored to recruiters' expectations. This new tool is designed to enhance the quality of applications, boost user engagement, and streamline the job search process.
- CLIENT FIGARO EMPLOI
- YEAR 2023-2024
- ROLE Product designer
- View Website
OVERVIEW
I worked on this project as the main Product designer, in collaboration with the Product Manager, development team, as well as our Data team and QA manager. I created a style guide, turned insights from ideation sessions and initial usability tests into wireframes, converted them into high-fidelity UI screens and crafted a prototype.
CHALLENGE
We identified a need to improve the recruitment platform to better support recruiters. Over 50% of resume's were poorly processable due to structural issues, such as excessive or sparse content, improper formatting, missing key professional details, and disorganized work experience, skills, and education. These flaws made it hard for recruiters to evaluate candidates effectively, potentially causing strong candidates to be overlooked. We were concerned with three main metrics. Explore new business model, increase the volume of resume, Boost Figaro Emploi’s growth rate rapidly.
FOUNDATION
We broke the project down into a few important chunks of work. This included: getting the core of the resume builder, being able to fully create an onboarding, setup fundamental features, guided discovery and contextual discovery. Given this piece of work was a completely new part of the product — we decided to focus on getting the core of the resume builder.Setting up the foundations. We wanted a solid functioning onboarding flow in place before we layered features or optimisations on top. As Figaro Emploi is a B2C product aimed at job seekers, the journey begins with the user signing up and creating their account. The next step is for the user to set up their profile and start building their resume. We conducted a usability test using Maze to guide the tasks they needed to complete. This helped us understand how real users interact with our solution.
HIGHLIGHT
Our research revealed that 60% of users had used a CV builder at some point in their career. The most common challenges they faced were:
1.Complexity in existing CV builder applications
2.Incompatibility with Applicant Tracking Systems (ATS)
3.Limited customization options
In collaboration with the product manager, we categorized the user journey into three distinct stages to optimize the timing for introducing the CV Builder.
Additionally, I performed a competitive analysis of the CV builder market, evaluating competitors' strengths, weaknesses, and market positioning.
This research highlighted a growing demand for digital CV builders, especially among Millennials and Gen Z users who prefer digital solutions.
Wireframing the Solution
With the research findings in hand, I worked on potential solutions to address the identified issues:
Reduce the number of steps to minimize time to completion
Provide contextual advice throughout the CV creation process
Design resumes that are ATS-friendly to increase job opportunities
I quickly drafted basic wireframes to gather feedback from the product, engineering, and user teams on the overall layout and structure.
The goal was to establish a standardized visual hierarchy and layout for the CV builder.
OUTCOME
After a few iterations and releases, we got to a well-performing baseline. The foundation was in place so we could gather valuable data, optimise the user journey, and start to introduce other core features to the product.
Increased user engagement, with 22.9% (+18%) of website visitors signing up to create a resume.
Boosted conversion rates, as 30.1% (+150%) of visitors completed their resume creation process.
AI adoption, with 10.6% (+13%) of visitors utilizing AI for resume creation. A significant reduction in the time required to create a resum, enhancing service speed and quality
Enhanced user experience, Users noted a more intuitive and streamlined interface, resulting in faster and more efficient .
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WHAT'S NEXT
Given the feedback gathered and the patterns we observed on how users, as well as vendors utilize and perceive the app, it was evident we needed to do the following to improve the user experience:
Leverage AI even further
Continuous Improvement
Creation of new features
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
